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Step 1 of 7 · Occasion

What is the occasion?

We tailor the animation, the envelope and the opening line to it.

Step 1

Birthdays

Love

Milestones

Family

Friendship

Work

Seasonal

Faith

Baby

Health

Sympathy

Home

Pets

Repair

Encouragement

Anytime

Writing help

What to write in a hard time card

A good message for someone going through a hard time acknowledges their struggle and offers genuine support. It should feel like a warm cup of tea on a cold day—comforting and sincere.

  • Heartfelt for friend

    I wish I could sit with you on the porch swing and just listen. You're not alone in this.

  • Heartfelt for partner

    Every time you feel like the waves are too high, know that I'm just a call away. You're so strong, even on the hardest days.

  • Heartfelt for sibling

    I'm here for you, even when the nights feel especially long. Let's take this one day at a time, together.

  • Short for coworker

    Thinking of you and hoping today feels a little lighter.

  • Short for friend

    I'm here if you need to talk, even if it's just about the weather.

  • Gentle for parent

    Let’s go for a walk when you’re ready, and we can just breathe in the fresh air together.

  • Gentle for partner

    If you need a quiet moment, I'm here with a cup of tea and a listening ear.

  • Practical for sibling

    I’m bringing over dinner on Thursday. Let me know if you need anything else before then.

Hard Time card questions

When is the right time to send a message?

Send a message as soon as you learn about their situation. It’s okay to follow up with another message in a week or two to remind them you’re still thinking of them.

What should you write if you feel stuck or it's awkward?

Keep it simple and honest. You can write something like, 'I've been thinking of you and want you to know I'm here if you need anything.'

How long or formal should the message be?

The message can be short and informal. It’s more important that it feels personal and genuine than it is to follow any formal structure.

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